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Do You Know What the ’57’ on Heinz Ketchup Means?
Introduction:
If you’ve ever squeezed a bottle of Heinz ketchup, you might have noticed the number “57” embossed on the glass or printed on the label. Many people assume this number represents the varieties of ketchup Heinz produces, but the truth is a little different. So, what does the famous “57” actually mean? Let’s dive into the fascinating history behind one of the most recognizable numbers in the food industry.
The Origin of “57 Varieties”
In 1896, Henry J. Heinz, the founder of the Heinz company, came up with the marketing slogan “57 Varieties” despite the fact that Heinz already produced over 60 different products at the time. He chose the number 57 simply because he thought it sounded catchy and memorable—not because it was an accurate count of the products they made.
Henry was inspired by an advertisement he saw for a shoe company boasting “21 styles of shoes.” He liked the idea of using a specific number for branding, so he combined his lucky number (5) and his wife’s favorite number (7) to create the now-iconic “57 Varieties” slogan.
Does Heinz Really Have 57 Varieties?
The truth is, Heinz has always produced more than 57 products—today, the company offers thousands of food products worldwide across various categories, from condiments to frozen meals. However, the “57 Varieties” slogan stuck because of its clever marketing appeal. It became a symbol of quality and tradition rather than an actual product count.
The “57” Trick on Glass Bottles
For those who love Heinz ketchup from a glass bottle, here’s a fun fact: the embossed “57” on the neck of the bottle is actually a sweet spot for getting the ketchup out faster! Instead of pounding the bottom of the bottle, try tapping the “57” with the side of your hand—it helps release the ketchup smoothly.
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Conclusion:
The “57” on Heinz ketchup isn’t a product count—it’s a brilliant marketing strategy that has lasted for over a century. What started as a simple advertising gimmick became an iconic part of the brand’s identity. So next time you squeeze a bottle of Heinz, you’ll know the real story behind the famous “57 Varieties”—and maybe even impress your friends with this fun fact! 🍅🥫
